Adding Google Tag Manager
Go to tagmanager.google.com and create an account. Enter your school name and website URL. Select ‘Web’ as the target platform. GTM will generate a container with two code snippets.
Copy both code snippets. The first goes in the <head> section and the second goes immediately after the opening <body> tag. Use a plugin like Insert Headers and Footers to add these without editing theme files.
In the GTM dashboard, click ‘Add a new tag’. Common tags include Google Analytics GA4, Facebook Pixel, Google Ads conversion tracking, and Hotjar. Each tag needs a trigger (usually ‘All Pages’).
Click ‘Submit’ in the top right of GTM to publish your changes. Add a version name (e.g. ‘Initial setup’) for tracking. Use GTM’s Preview mode to test tags before publishing.
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