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Integrations & Feeds

Setting Up Facebook Pixel

3 steps ~3 min
Step 0 of 3 completed
1
Create a Pixel

Go to Facebook Business Manager → Events Manager. Click ‘Connect Data Sources’ and select ‘Web’. Choose ‘Facebook Pixel’ and give it a name (e.g. your school name). Copy the Pixel ID.

Create a Pixel
2
Add to Your Site

The easiest way is through Google Tag Manager (if you have it). Create a new tag, select ‘Custom HTML’, and paste the Facebook Pixel base code. Set the trigger to ‘All Pages’. Alternatively, use the PixelYourSite plugin — install it and paste your Pixel ID in the settings.

Add to Your Site
3
Verify Installation

Install the Meta Pixel Helper Chrome extension. Visit your website — the extension icon should turn green and show your Pixel firing. You can also check Events Manager in Facebook for incoming events.

Verify Installation
Pro Tip
Facebook Pixel is essential if you run Facebook or Instagram ads for open days or admissions campaigns. It tracks conversions and helps you create targeted audiences.
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If you are still experiencing issues, our support team is here to help.

Email Support 01707 875 721

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