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Images & Media
Optimising Images for Web
Why Image Optimisation Matters
Large, unoptimised images are the number one cause of slow-loading websites. Optimised images load faster, improve user experience, and boost Google rankings.
Recommended Image Sizes
Different areas need different dimensions:
| Location | Recommended Size | Max File Size |
|---|---|---|
| Page banners | 1920 x 600px | 150–200KB |
| Content images | 1200 x 800px | 80–150KB |
| Thumbnails | 600 x 400px | 30–60KB |
| Logos | 300 x 100px | Under 30KB |
How to Compress Images
Use these tools before uploading:
- TinyPNG — Free online drag-and-drop
- Squoosh — Google’s free tool
- ShortPixel — WordPress plugin, auto-compresses on upload
📊 Quick Rule
If your image is over 200KB, it needs compressing. Aim for 50–150KB.
File Formats
Use JPG for photographs, PNG for graphics with transparency, WebP for best compression. Avoid BMP and TIFF.
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